Context & problem
Rowh is a beauty brand — India's first half-strip lashes — and they had a problem that doesn't wait. Their previous developer had dropped the project, but the launch date was already marketed and public. They needed a complete, working store live on that date, not a week later.
That meant building the real thing under a hard deadline: a catalog with reliable inventory, payments that actually clear, order management the team can run, and shipping — with no room for launch-day surprises.
Approach
Sequence ruthlessly against the deadline
With three days, the order of operations was the whole game. I built solid inventory management first, then the payment and order-management flows that the business can't launch without, then shipping, and finally SEO once the core was stable.
Anything that wasn't required to take a real order on day one waited until after launch.
Payments and orders that hold up
Payments went through Razorpay, wired into an order-management flow the team could actually operate — see orders, track status, and fulfil — rather than a checkout that just collects money and leaves the back office guessing.
Shipping, then discoverability
Shipping was integrated through Shiprocket so fulfilment was ready from the first order. With the commerce core stable, I turned to SEO so the store could actually be found on launch.
Outcome
Rowh launched on the date they'd already announced. The store held up under launch-day traffic with no incidents, and it's still running today at rowh.in.
“[OWNER: paste a real quote — what changed for the business.]”